Prof. Genre 1 Article Link: http://www.icaew.com/en/library/subject-gateways/marketing-and-sales/small-business-update/marketing-through-merchandise Major: Business Description of Article: This article describes how companies such as McDonalds and Kellogg’s grow interest in their products by including little games or prizes along with the main product that the sell. These tactics bring the buyer back for something more than just the product itself, for example McDonalds happy meals have been including various little toys based on things that are popular at the time, in 90’s Disney movies such as the Lion King, Snow White, and Cinderella were very popular with little kids so McDonald’s started producing little toys to include in the happy meals based on these movies giving the customer a little bit more incentive to buy the product. My topic is Michael Jordan who more so after his career became a very successful business man, most of his success off the court has been from the production line of his famous Jordan Sneakers. The first sneaker for Jordan was released in 1985, the Jordan Air 1, since 1985 there have been 23 other versions of the “Air Jordan” sneaker, basically the same style and type of sneaker that it was when it was released almost 30 years ago. I disagree with companies saying that the only way to sell products is basing it off what is popular, as I said Jordan sneakers haven’t changed much since their release but people will continue to buy them because of how popular Michael Jordan is because he’s looked at as the greatest basketball player of all time, I disagree with McDonald’s saying it’s all about the product you sell not the popularity of the company or brand, the Jordan brand has proved it’s all about the face of the company.
Article Link: http://www.icaew.com/en/library/subject-gateways/marketing-and-sales/small-business-update/marketing-through-merchandise
Major: Business
Description of Article: This article describes how companies such as McDonalds and Kellogg’s grow interest in their products by including little games or prizes along with the main product that the sell. These tactics bring the buyer back for something more than just the product itself, for example McDonalds happy meals have been including various little toys based on things that are popular at the time, in 90’s Disney movies such as the Lion King, Snow White, and Cinderella were very popular with little kids so McDonald’s started producing little toys to include in the happy meals based on these movies giving the customer a little bit more incentive to buy the product.
My topic is Michael Jordan who more so after his career became a very successful business man, most of his success off the court has been from the production line of his famous Jordan Sneakers. The first sneaker for Jordan was released in 1985, the Jordan Air 1, since 1985 there have been 23 other versions of the “Air Jordan” sneaker, basically the same style and type of sneaker that it was when it was released almost 30 years ago. I disagree with companies saying that the only way to sell products is basing it off what is popular, as I said Jordan sneakers haven’t changed much since their release but people will continue to buy them because of how popular Michael Jordan is because he’s looked at as the greatest basketball player of all time, I disagree with McDonald’s saying it’s all about the product you sell not the popularity of the company or brand, the Jordan brand has proved it’s all about the face of the company.